Visual Identity and Website

A visual identity is the collection of all visual elements that represent a brand and make it instantly recognizable. 

It’s the visual language a company uses to communicate who it is — across everything from its logo and colours to fonts, imagery, and design style.

Why You Need One
• Recognition: A consistent visual identity makes your brand easy to spot in a crowded market.

• Trust & Professionalism: Cohesive, polished visuals signal that your business is legitimate and credible.

• Differentiation: It sets you apart from competitors by expressing your unique personality and values.

• Emotional Connection: Colours, fonts, and design evoke feelings — a strong identity helps people feel something about your brand.

• Consistency Across Platforms: It keeps your website, social media ads, and printed materials looking unified — building long-term brand strength.

STAGE ONE: CREATION

What a Visual Identity Includes:
• Research market/competition to see who is doing what and  to make sure we are different

• Mood boarding to define the direction

• Logo development (3 examples)

• Colours

• Typefaces

• Brand elements

• Photography style

• Mock application examples (advertising layouts, webpage, business card, etc.)

This stage concludes with the following deliverables:
• 30-50 page usage & rule styleguide document

• Logos to be used in different formats

STAGE TWO: APPLICATION

• WordPress 8-12 page website (UX strategy, design, program, optimize)*
- Discovery meeting
- Site plan and wireframe design (UX & UI strategy)
- Design
- Programming
- Optimize for load speed on desktop/mobile/tablet

• An E-letterhead and business cards (10 people) + creating production files and managing printing* 

• PowerPoint template (20-30 pages)

• LinkedIn site graphics 

• Project Management & meeting time

*Printing and hosting fees are additional

To learn more about our company, visit: https://impresabrand360.com or reach out to Matt to discuss your needs further, [email protected]